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Film trailer analysis

This information are always provided in film trailers however they appear any time during the movie. That can occur during the beginning, middle or end .However this film`s information appeared at the end. When I first watched the film I though the name was a bit ridicules and wasn’t interested however the movie started to intrigue me .I wanted to know the information. This shows after creating suspense and curiosity the information for fills the need to watch the film.

I think it may be for young people because I can see flames and explosions .Which are graphics and young people love special effects which is a trend in the 21^st century.

 I think the film is for everyone apart from children. This is because there are some parts of the trailer that appeals to teenagers and there are some parts that appeal to adults.

I think the film has unique selling .Like other films in its category, it’s a natural disaster films and it’s about thriving nature`s destruction which is thrown in t Humanity’s way. However the unique selling point “crops and animals have died out” which already shows that the human race is dying quickly. Which suggest the last option for some humans to survive is to turn to cannibalism. This is revealed by the actor Viggo Mortensen being the voice over saying “crops and animals have died out”. The voice over is the father himself giving you his perspective of the world. This makes it very realistic. By using the character makes it sound real and serious.

The music played in the background sound optimistic because it has pitches of the keyboard however the base sound pessimistic .This is because there is the minor key of the piano playing in the background. However the sound changes to high pitch on the guitar. In the beginning of the trailer you feel curious and sad: from the effect of the music. Then you feel happy, joyful and hopeful from the effect of the guitar: during the middle of the movie. Then they clash together towards the end. During the end the piano is the last instrument to end. Which may suggest the ending is a sad ending.

We can see that the trailer gives a vivid idea of the film. This because we can clearly see something has happened in the world .Such as the plants and animals died. However it is not clearly why humans are killing each other but we definitely know that it’s to do with the apocalypse. The poster shows that there is something happen and it’s a natural disaster movie. It shows the brief sub plot but a vivid narrative. However the film’s trailer makes it more clearly on the film is about.

The film trailer looks more interesting however it makes it more heart warming .This is because of the theme of family love is presented. This is why audience who heart warming may find it desirable .Also the end of the world interests a variety of people. This is because we all want to know the interpretations and predictions of how our world will end. Also the graphics and stunts make the movie more realistic and ecstatic.

The advantages of using an internet trailer:

It will be seen worldwide which means many people will view the trailer and might take an interest.

Many more nations will see rather than the America and United Kingdom .The more countries that view the trailers the more contracts for the film to be viewed in that country. This promotes the film unlike the poster. This would only be published in the United Kingdom and America. For the text and information are in English, Also the celebrities are mainly famous among nations who speak English.

Film poster mock up

Film plan

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Advert Analysis

The man holding a boy shows it’s to do with love to with family. That is when we think to ourselves the man giving us eye contact is in trouble or something has happened and they are fleeing. There is only one name at the top of the poster which suggests that this man is the main character and the movie mainly based in him. Then at the bottom we can see the other actors in the movie which shows they are co stars in the movie. The title of the movie is very striking because of the way the font has been designed .Which shows this movie is very graphic.

The colour reflects to colours of world war movies .Which suggest they may be a war or something to do with viruses or nuclear attack. The man has facial hair and he looks rough which may suggest he used to be a normal civilised man after a certain event he has lost focus on his appearance and just want to have a focal point on getting surviving. I figured this out because the pictures all have suggestions attached with them. The suggestions are very obvious because of the facial expression and the setting of the poster.

I think this movie is about pandemic disease in the world. Maybe the majority of the population is dead. Only a few people are thriving through this extreme environment. The man in this poster and his son must be the main characters of this disaster. They way they are dress empathises they are survivors and refugees trying to get somewhere. The father is holding a gun which can suggest that there is danger and that’s his weapon to protect him and his son.The title has been designed this way because it makes the the title stand out. This is because the whole poster is grey and damp. The white that is filling in the letters makes the title stand out from the poster: so that the audience knows what the movie is called.

The characters are represented as a family going through a global crisis.

We can see the genre is natural disaster because they look rough and tired. This shows they are troubled. The ship in background shows that that something has happened probably the apocalypse or a natural storm. This sort relates to how the character jack dressed in the day after tomorrow when he was looking for his son. However in this movie this man has his son.

The storyline maybe it is another apocalypse story about a father and son trying to get to place where they can be safe from danger.

The people that maybe interested in going to see this film is adults because of the actor “Viggo Mortensen” who is a middle aged man who a famous actor in other successful films such as good released in 2008; Appaloosa 2008.Which were very successful films .Viggo mortensen staring in this film, can promote the film more because people think that this film is a good film.

The director John Hillcoat can also make people have a good impression this film because   he directed the film”no country for old men” which earned many awards and praises from critics .Can lead people into think this film is maybe another outstanding film.

The themes can also lead people into having a good impression about this film. This is because the poster is gloomy , and the font colour is orange contrasted with yellow .This can make people think this movie maybe sad .which makes people want to see it more film such as the titanic.

The film company that produced this film was 2929.It is not a major film company it is an independent company. The films they produced are:  star search; the jacket; Good night and Good luck; Akeelah and the bee; Bubble and lastly we the night. Those were just a few films they have produced. 

Advert Evaluation

The ideology attached to my advert is ,it’s a teenage brand, it has a nature theme, its bold in its own way, The uniform my models are wearing  shows what type of audience the perfume suits .

My advert appeals to my target audience by having teenage models showing the youth and age group, I am trying to appeal to also. The teenage models are associated with older people .To show it’s for women of all ages.

In Maslow`s hierarchy of needs refer to love/belonging because you can see in the advert my models are all having happy of being together as friends show the belong of friendship is so significant to their morality.

I have used warm and fuzzy because background gives an effect of peace and relaxation. The models smiling and doing an action of an act of happiness gives use that inner warm sensation of having friend and belonging.

I have tried to make my models represent youth .Also they have their own personalities that stands out on the advert. The third model on the left, next to the fourth on the right .You can see her personality is very joyful and excitable.