The first advert I have analysis is L’Oreal Elivive restore shampoo advert .The model in the advert is Cheryl Cole.
In this advert, the advert uses a technique called beautiful people. This is very effective because this technique is to give people the Idea that these people are beautiful naturally .They give people the thought of question asking, how can be as beautiful as her? This can give the assumption that the product can make look the people look beautiful. In my perspective I think that this advert is for women because the model clearly states that this is for women. The female stereotypes this address is the beauty bunnies’ .She believes science is in beauty products so it will work without fail. She is very optimistic about new beauty products. It’s also for the trendies because trendies are always into new fashion tips but they can’t look good if their hair does look good so this might be for them.
They have used the model because she is one of the population of Britain’s inspiration .They use celebrities in adverts because it give the product a speciality and glow of celebrity glam .This is because if a product is popular with celebrities .It gives people an assumption celebrities always look their best even if they are going to bed, this product is used for celebrities so if they are advertising it it’s also available for me to help me look just like them. That is why this advert uses a popular celebrity who is looked up by millions and also a fashion icon.
In the advert you can see that the celebrity face not her whole body. Also I have noticed that the celebrity hair is taking up some of the space in the advert. This is because it s to show off her hair, in the advert her hair is very shiny, it looks soft and tamed; her hair looks different from ordinary day to day hair care. Which suggest that the shampoo makes the models hair look like that in our perspective. The model`s facial expression associated with the product. The models face is tilled estimated seventy degrees to the left hand side and her eyes are looking forward .This is effective because you can actually think that the model is smiling at you, putting you in the spotlight .Her features make you feel like you’re in the spotlight; the model smile is very friendly which engages you to look closer and look at the advert more.
The advert uses persuasive techniques to make people recognise and remember the product:
· They use short simple phrases to help people remember how the product works. Also to make people understand the advert more because some people don’t have a high or average readership level.
· They use big bold lettering to catch the audience; bold lettering are used to make the most important phrase highlight the text. This can standout and catch the audience’s eye
My second advert that I analyzed was Beyoncé perfume range “heat”. This advert uses a technique called sex sells .It’s the most effective technique. If people think the product will make them more attractive to the opposite sex then they will buy it. The social class for this product is social class B people for people like middle class managers in companies or public services like health or education.
I think because the perfume looks very vintage they it was designed and also the colour of the product is a rich, indulgent colour. The target audience for this advert is for women the female stereotype for this is the Alpha female because the model in the advert looks like she is trying to attract the opposite sex not her being attracted to the opposite sex. This shows that she’s that she is focused and she is independent. The lifestyle cater gory this suites egoistic because perfumes are used for self pleasures and this model is dressed and poisoned to catch attention. In Maslow`s hierarchy of need this fits love in the pyramid because the model position and costume is to be attractive .In the love section it belongs to sexual intimacy.
In the advert the model is addressing audience in a direct position this is connoted with the audience because she is giving a glance at the model .Her Eyes are facing the direct horizontal to make the audience feel like she has direct contact with the audience .The dress beyonce is wearing is very revealing which shows one of the features of the persuasive technique Sex sells .The have done this because the name of the product is called heat.Which is connoted with The model because she is feeling which is the heat that is why she is wearing a short revealing dress.Also the model has made the advert more sex sells by standing in a position pushing her body out .This may suggest she want to catch attention from the audience
In the advert the model is addressing audience in a direct position this is connoted with the audience because she is giving a glance at the model .Her Eyes are facing the direct horizontal to make the audience feel like she has direct contact with the audience .The dress beyonce is wearing is very revealing which shows one of the features of the persuasive technique Sex sells .The have done this because the name of the product is called heat.Which is connoted with The model because she is feeling which is the heat that is why she is wearing a short revealing dress.Also the model has made the advert more sex sells by standing in a position pushing her body out .This may suggest she want to catch attention from the audience
In the advert, the model is wearing a silk dress .This ideology may be for the rich or the perfume is a rich brand because Silk is an expensive material and always signifies wealth.
They do not use any written persuasive technique this shows that the model is the persuasive technique.She is just the sex icon which could easliy be reflected the market of women to buy the product so they can be more attracted to the oppisite sex.
Both models I have analyzed both represent women of the twenty first century .However they represent different sides to it . Model on in my first advert represents beauty and morality because she doesn't dress too sexual or are do any flirting facial expression. In the advert she just smiles and wears casual every day clothes.On the contrary model two in my second advert represent sexuality and lust.She doesn't dress like model one she dressing is makes her stand out .Her facial expression and positioning more to do flirting.
Both adverts use the same persuasive technique .The model. Both model`s are used to show the effect of the product. Model one represents how the shampoo`s effect made her feel more confident to smile .However Model two represents how confident she can feel with a perfume that makes her feel more confident to obtain what she wants . Furthermore both models both represent one thing confidence.I think this because people with low self esteem are more gullible to think that these products will change their appearance and behaviour . Also the product can change someone lifestyle and how they socialise.To illustrate it can change someones life style because they will be generally attached to that product and believe that this product makes them more comfortable on how to socialise people they did not address to in a casual manner .
They do not use any written persuasive technique this shows that the model is the persuasive technique.She is just the sex icon which could easliy be reflected the market of women to buy the product so they can be more attracted to the oppisite sex.
Both models I have analyzed both represent women of the twenty first century .However they represent different sides to it . Model on in my first advert represents beauty and morality because she doesn't dress too sexual or are do any flirting facial expression. In the advert she just smiles and wears casual every day clothes.On the contrary model two in my second advert represent sexuality and lust.She doesn't dress like model one she dressing is makes her stand out .Her facial expression and positioning more to do flirting.
Both adverts use the same persuasive technique .The model. Both model`s are used to show the effect of the product. Model one represents how the shampoo`s effect made her feel more confident to smile .However Model two represents how confident she can feel with a perfume that makes her feel more confident to obtain what she wants . Furthermore both models both represent one thing confidence.I think this because people with low self esteem are more gullible to think that these products will change their appearance and behaviour . Also the product can change someone lifestyle and how they socialise.To illustrate it can change someones life style because they will be generally attached to that product and believe that this product makes them more comfortable on how to socialise people they did not address to in a casual manner .
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